Corporate style guide, color library, and eCommerce direction for a global electrical distributor.
Multi-market design system, sales collateral, and conversion-minded visual development across desktop and mobile at distributor scale.
90+ sub-brands · 9+ languages · 37 countries
- 90+
- Sub-brands · 9+ languages
- 37
- Countries · global eCommerce
- Style guide
- Color library · collateral
Style guide & color library
Authored Rexel's corporate style guide and color library—RGB/HEX palettes, typography, and application rules across 90+ sub-brands.
Global eCommerce
Senior Visual Designer for Rexel—a global electrical distribution leader in 37 countries. Directed UX, web, and mobile teams building eCommerce for 90+ sub-brands and 9+ languages—market-specific journeys under one design system.
Brand materials
Redesigned sales collateral, distributor kits, and digital campaign templates—conversion-minded visual development across desktop and mobile.